I went to Williamsburg to meet a Williamsburg Girl.
She looked exactly as effortless as you'd expect: a STAUD Harlow bag from Marmalade, of course, accessorized with a white bandana, a pair of sculptural earrings, and an unmarked Matcha in hand.


She came to Brooklyn for the things that couldn't be replicated elsewhere: artists, Mike's Hot Honey, gallery openings, neighborhood bars, and friends who somehow all work in creative fields. She shops at Marmalade because she likes finding something before everyone else does, even if everyone else is shopping there too. Her version of a jeans-and-tee outfit is never just jeans and a tee. It’s a pair of black Cool Jeans by Still Here and a cropped black top paired with an open white button down.

Around lunchtime, she walks to L'Industrie for a burrata slice, where she waits in a line she'd complain about if it existed anywhere else. She runs into someone she knows, lingers on the sidewalk a little longer than planned, then heads to meet a longtime friend for drinks. They talk about work, vacations they can't afford, and what everyone's wearing this season. Someone texts about a party later that night. She says she's tired.



She goes anyway. After all, her friend just got a new red bag to wear!

For this story, we took the Williamsburg Girl's everyday uniform, the classic jeans-and-tee, and styled it a few different ways, the ways she would: layered, unexpected, and just polished enough to look effortless. Because in Williamsburg, getting dressed has never really been about basics. It's about making them look like no one else thought of them first.
There is no exact formula for being a Williamsburg Girl. That's the point. Everyone arrives by a different route and dresses a little differently. She dresses for herself and shops where she loves.
It sure is nice to be a Williamsburg Girl!
Styling by Kasey Widmyer
Photography by Evan Skovronsky




