The Williamsburg Girl
I went to Williamsburg to meet a Williamsburg Girl.
She looked exactly as effortless as you'd expect: a STAUD Harlow bag from Marmalade, of course, a pair of sculptural earrings, and an unmarked Matcha in hand.
The Williamsburg Uniform
She came to Brooklyn for the things that couldn't be replicated elsewhere: artists, Mike's Hot Honey, gallery openings, neighborhood bars, and friends who somehow all work in creative fields.
She shops at Marmalade because she likes finding something before everyone else does, even if everyone else is shopping there too. Her version of a jeans-and-tee outfit is never just jeans and a tee. It’s a pair of black Cool Jeans by Still Here and a cropped black top paired with an open white button down.
Around the Neighborhood
Around lunchtime, she walks to L'Industrie for a burrata slice, where she waits in a line she'd complain about if it existed anywhere else. She runs into someone she knows, lingers on the sidewalk a little longer than planned, then heads to meet a longtime friend for drinks.
They talk about work, vacations they can't afford, and what everyone's wearing this season. Someone texts about a party later that night. She says she's tired.
She Goes Anyway
She goes anyway. After all, her friend just got a new red bag to wear!
The denim element stays, but the accessories change. The unexpected layer of a tight, and a new shoe to take her from an afternoon in the neighborhood to wherever the evening leads.
Not Just Basic
For this story, we took the Williamsburg Girl's everyday uniform, the classic jeans-and-tee, and styled it a few different ways, the ways she would: layered, unexpected, and just polished enough to look effortless. Because in Williamsburg, getting dressed has never really been about basics. It's about making them look like no one else thought of them first.
There is no exact formula for being a Williamsburg Girl. That's the point. Everyone arrives by a different route and dresses a little differently. She dresses for herself and shops where she loves.
It sure is nice to be a Williamsburg Girl!
Shop the Story
Shop the Williamsburg Girl’s everyday uniform with the links above. From very good jeans to the bag worth going out for.
Styled by Kasey Widmyer
Shot by Evan Skovronsky